Tuesday, December 20, 2016

Alaska Closes Acquisition of Virgin in Critical Time for Airlines



Last week, Alaska Air Group finalized its $4 billion acquisition of Virgin America. The merger brings together two beloved airlines which in some ways are similar and other ways very different. Both carriers have loyal customer bases and award-winning resumes. Alaska has always emphasized its customer service and performance and has been awarded “Highest in Customer Satisfaction Among Traditional Carriers in North America” by J.D. Power, nine years in a row. Virgin America is revered by travelers for its innovative and high quality in-flight experience, and has been named top airline in the country in Conde Nast’s reader’s choice awards. The merged airline is surely positioned to compete with the traditional “Big 4” U.S. airlines. [more...]

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