Last
week, Alaska Air Group finalized its $4 billion acquisition of Virgin America.
The merger brings together two beloved airlines which in some ways are similar
and other ways very different. Both carriers have loyal customer bases and
award-winning resumes. Alaska has always emphasized its customer service and
performance and has been awarded “Highest in Customer Satisfaction Among
Traditional Carriers in North America” by J.D. Power, nine years in a row.
Virgin America is revered by travelers for its innovative and high quality
in-flight experience, and has been named top airline in the country in Conde
Nast’s reader’s choice awards. The merged airline is surely positioned to
compete with the traditional “Big 4” U.S. airlines. [more...]
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