The Week of April 4th is Explore Your Career Options Week. If you want to keep your career options open, be aware that a strong personal brand on social media can help or hurt. According to a recent CareerBuilder.com poll, 52% of employers use social networking sites to research candidates, and 35% of those same employers reported that they were less likely to interview job candidates who didn’t have an online presence. In addition, 51% use search engines to dig up details on a job candidate. So that picture of you chugging back a beer on your Facebook page may not be such a good personal brand move for your future career prospects. Take advantage of all your career options by making sure your social media is up to par with these five easy, but often overlooked, tips. [more...]
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