For
businesses, the meaning of reinvention is looked upon as a facelift of a
company. In order to stay competitive, companies must be able to reinvent
themselves. Business reinventions can range from rebranding to creating an
entirely new business model.
Many
companies I consult with share the need to transport their business into the
21st century. A business owner must first improve the quality of the services
or products being offered to compete in a world of “faster is better (with a
high gloss finish).” One mustn’t be afraid to embrace technology to move their
endeavors forward. Branding has evolved in a way that puts you and what you’re
selling in front of the world’s eyes.
Retool
outdated logos, graphics and marketing; dated material is consumer repellant in
the marketplace. A business owner should target their marketing budget
intently, placing ads on sites frequented by their desired clientele and using
search-engine optimization to ensure easy access to consumers. But the oldest
tool in the shed still holds steady: word-of-mouth. [more...]
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